Michael Gerber’s Quotes On Topics More Michael Gerber Quotes “Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what 'average' actually is and how you, as the owner, arrive at that figure.” Michael Gerber Continuous Improvement , Industry Standards , Owner Excellence , Improvement , Standards , Excellence “Without concentration, a business will be ordinary in every respect, because it will have no presence, no inner force, no way to attract the people upon whom it depends for its very existence - employees, customers, suppliers, and lenders.” Michael Gerber Business Presence , Focus Power , Stakeholder Attraction , Presence , Power , Attraction “Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as an owner, have to drive every lead into your business, then you need a real lead generation strategy.” Michael Gerber Lead Generation , Business Growth , Prospect Engagement , Generation , Growth , Engagement
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