If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That’s your Primary Aim. And once you’ve created the script, all you need to do is make it come true.
Michael Gerber
Life Script, Primary Aim, Personal Legacy, Script, Aim, Legacy
Michael Gerber’s Quotes On Topics
Product Vision | Life Purpose | Prevention | Systems Theory | Professionalism | Owner Perspective | Future Focus | Knowledge | Self-Creation | Business Management | Entrepreneurial Focus | Opportunity Focus | Entrepreneurial Resilience | Understanding | Results | Replacement | Advantage | Knowledge Testing | Entrepreneurial Insight | Business History | More
More Michael Gerber Quotes
“Any plan is better than no plan. Because in the process of defining the future, the plan begins to shape itself to reality, both the reality of the world out there and the reality you are able to create in here.” Michael Gerber
Business Planning, Future Focus, Reality Creation, Planning, Focus, Creation
Michael Gerber Business Planning, Future Focus, Reality Creation, Planning, Focus, Creation“How can you, as a small business owner, figure out what you are and, from there, begin to take action? Simple - you have to understand what part of the job you are doing and, if it isn't fulfilling the role of the entrepreneur in your business, you must make the decision to take on that role.” Michael Gerber
Business Roles, Entrepreneurial Action, Self-Assessment, Roles, Action, Assessment
Michael Gerber Business Roles, Entrepreneurial Action, Self-Assessment, Roles, Action, Assessment“A business without systems is a business designed to fail.” Michael Gerber
Business Systems, Failure Prevention, Operational Framework, Systems, Prevention, Framework
Michael Gerber Business Systems, Failure Prevention, Operational Framework, Systems, Prevention, Framework“A person who willingly goes into business for themselves - and intentionally seeks out 'solopreneurship' - is insane!” Michael Gerber
Solopreneurship Challenges, Entrepreneurial Risks, Self-Employment Insanity, Challenges, Risks, Insanity
Michael Gerber Solopreneurship Challenges, Entrepreneurial Risks, Self-Employment Insanity, Challenges, Risks, Insanity“Your arrows do not carry,’ observed the Master, ‘because they do not reach far enough spiritually.’ Eugen Herrigel Zen and the Art of Archery.” Michael Gerber
Spiritual Depth, Personal Development, Focused Effort, Spiritual, Development, Effort
Michael Gerber Spiritual Depth, Personal Development, Focused Effort, Spiritual, Development, Effort“Thus freedom is not just the matter of saying ‘Yes’ or ‘No’ to a specific decision: it is the power to mold and create ourselves. Freedom is the capacity, to use Nietzsche’s phrase, ‘to become what we truly are.’” Michael Gerber
Self Creation, Power Of Freedom, Nietzsche’s Philosophy, Freedom, Creation, Capacity
Michael Gerber Self Creation, Power Of Freedom, Nietzsche’s Philosophy, Freedom, Creation, Capacity“Success is a journey, not a destination.” Michael Gerber
Success Journey, Life Philosophy, Continuous Growth, Journey, Philosophy, Growth
Michael Gerber Success Journey, Life Philosophy, Continuous Growth, Journey, Philosophy, Growth“Most people view coffee and lunch as personal time, not deal-making time. Unless the person you're meeting understands that this is a working lunch, then they may not even think that this is a serious business conversation.” Michael Gerber
Business Meetings, Time Management, Communication Clarity, Meetings, Management, Clarity
Michael Gerber Business Meetings, Time Management, Communication Clarity, Meetings, Management, Clarity“Strategic Work is all about the big questions: Who? What? When? Where? Why? Tactical Work is all about answers: This is the system we use to do each task. This is how we do it, how we measure it, how we monitor it.” Michael Gerber
Strategic Work, Big Questions, Tactical Systems, Work, Systems, Questions
Michael Gerber Strategic Work, Big Questions, Tactical Systems, Work, Systems, Questions“Quality is just a word, and an empty word at that, if it doesn’t include harmony, balance, passion, intention, attention.” Michael Gerber
Quality Principles, Work Harmony, Passionate Execution, Principles, Harmony, Execution
Michael Gerber Quality Principles, Work Harmony, Passionate Execution, Principles, Harmony, Execution“Results transform the world, and a great dream creates results. That's what this thing we call 'business' is really all about.” Michael Gerber
Results-driven, Dream Realization, Business Impact, Entrepreneurial Vision, Success, Transformation
Michael Gerber Results-driven, Dream Realization, Business Impact, Entrepreneurial Vision, Success, Transformation“What is standing in the way of my customer getting what he wants from my business?” Michael Gerber
Customer Needs, Business Challenges, Problem Solving, Needs, Challenges, Solving
Michael Gerber Customer Needs, Business Challenges, Problem Solving, Needs, Challenges, Solving“To be a great Technician is simply insufficient to the task of building a great small business. Being consumed by the tactical work of the business, as every Technician suffering from an Entrepreneurial Seizure is, leads to only one thing: a complicated, frustrating, and, eventually, demeaning job!” Michael Gerber
Technician Role, Business Building, Entrepreneurial Seizure, Role, Building, Seizure
Michael Gerber Technician Role, Business Building, Entrepreneurial Seizure, Role, Building, Seizure“Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what 'average' actually is and how you, as the owner, arrive at that figure.” Michael Gerber
Continuous Improvement, Industry Standards, Owner Excellence, Improvement, Standards, Excellence
Michael Gerber Continuous Improvement, Industry Standards, Owner Excellence, Improvement, Standards, Excellence“If you make converting a lead into a sale harder than a trip to the local DMV, then you lose sales to someone else - with an inferior product - who can make it painless. Don't do that!” Michael Gerber
Lead Conversion, Simplified Sales, Customer Convenience, Conversion, Sales, Convenience
Michael Gerber Lead Conversion, Simplified Sales, Customer Convenience, Conversion, Sales, Convenience“You can't be the accountant in your accounting firm. You can't cut the grass in your landscaping business. You can't work on the vehicles in your auto repair shop... And you really can't spend all of your time managing those actions, either.” Michael Gerber
Role Delegation, Business Focus, Operational Efficiency, Delegation, Focus, Efficiency
Michael Gerber Role Delegation, Business Focus, Operational Efficiency, Delegation, Focus, Efficiency“The truth is, nobody’s interested in the commodity. People buy feelings.” Michael Gerber
Emotional Selling, Customer Connection, Product Value, Selling, Connection, Value
Michael Gerber Emotional Selling, Customer Connection, Product Value, Selling, Connection, Value“The Entrepreneurial Perspective asks the question: “How must the business work?” The Technician’s Perspective asks: “What work has to be done?” Michael Gerber
Entrepreneurial Perspective, Technician Role, Business Analysis, Perspective, Role, Analysis
Michael Gerber Entrepreneurial Perspective, Technician Role, Business Analysis, Perspective, Role, Analysis“Understand this - as a new company, if you don't know how to get interested prospects into your company, then you don't have a company. At the same time, if you, as an owner, have to drive every lead into your business, then you need a real lead generation strategy.” Michael Gerber
Lead Generation, Business Growth, Prospect Engagement, Generation, Growth, Engagement
Michael Gerber Lead Generation, Business Growth, Prospect Engagement, Generation, Growth, Engagement