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85 Powerful Ray Kroc Quotes to Inspire You

Achievement | Business | Competition | Determination | Entrepreneurship | Fulfillment | Growth | Hard Work | Innovation | Knowledge | More

About Ray Kroc
Ray Kroc, born on October 5, 1902, in Oak Park, Illinois, was an American businessman best known for transforming McDonald's into a global fast-food empire. With his vision, business acumen, and relentless drive, Kroc turned a small burger chain into one of the most recognizable brands in the world. His innovative approach to franchising revolutionized the restaurant industry.

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Here are 85 Powerful quotes by Ray Kroc on various topics to inspire you.

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To be successful you must be daring be first and

1. “To be successful, you must be daring, be first and be different.”

Success, Boldness, Innovation, Uniqueness, Entrepreneurship

If you believe in something you’ve got to be in

2. “If you believe in something, you’ve got to be in it to the ends of your toes.”

Belief, Passion, Dedication, Success, Determination

You’re not going to get it free and you have

3. “You’re not going to get it free, and you have to take risks. I don’t mean to be a daredevil, that’s crazy. But you have to take risks, and in some cases you must go for broke.”

Risk, Success, Boldness, Strategy, Business

I never considered my dreams wasted energy; they were invariably

4. “I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.”

Dreams, Action, Business, Entrepreneurship, Initiative

The more I help others to succeed the more I

5. “The more I help others to succeed, the more I succeed.”

Success, Helping Others, Growth, Leadership, Generosity

This is rat eat rat dog eat dog I’ll kill

6. “This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. Speaking of competition in the fast-food industry.”

Competition, Aggression, Strategy, Business, Survival

Adversity can strengthen you if you have the will to

7. “Adversity can strengthen you if you have the will to grind it out.”

Adversity, Strength, Hard Work, Determination, Growth

It’s easy to have principles when you’re rich The important

8. “It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.”

Principles, Integrity, Wealth, Ethics, Character

McDonald’s is a people business and that smile on that

9. “McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.”

Business, People, Customer Service, Image, Success

I put the hamburger on the assembly line

10. “I put the hamburger on the assembly line.”

Innovation, Efficiency, Business, Strategy, Growth

There are things money can’t buy and hard work can’t

11. “There are things money can’t buy and hard work can’t win. One of them is happiness.”

Happiness, Money, Hard Work, Success, Fulfillment

If you do it first class and you don’t compromise

12. “If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.”

Quality, Values, Service, Leadership, Business

You’ll learn more about a road by traveling it than

13. “You’ll learn more about a road by traveling it than by consulting all the maps in the world.”

Experience, Learning, Action, Growth, Knowledge

No self-respecting pitcher throws the same way to every batter

14. “No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.”

Sales, Strategy, Adaptability, Business, Success

The only way we can advance is by going forward

15. “The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system.”

Progress, Risk, Innovation, Entrepreneurship, Business

The definition of salesmanship is the gentle art of letting

16. “The definition of salesmanship is the gentle art of letting the customer have it your way.”

Sales, Customer Service, Business, Success, Persuasion

Look after the customers and the business will take care

17. “Look after the customers and the business will take care of itself.”

Customer Service, Business, Success, Growth, Strategy

Customers tend to avoid a restaurant that’s going aswamp in

18. “Customers tend to avoid a restaurant that’s going aswamp in its own sludge.”

Business, Reputation, Cleanliness, Customer Service, Success

If my competitor were drowning I’d stick a hose in

19. “If my competitor were drowning I’d stick a hose in his mouth and turn on the water.”

Competition, Aggression, Strategy, Business, Success

If you’ve got time to lean you’ve got time to

20. “If you’ve got time to lean, you’ve got time to clean.”

Work Ethic, Discipline, Productivity, Responsibility, Business

All money means to me is a pride in accomplishment

21. “All money means to me is a pride in accomplishment.”

Money, Pride, Success, Achievement, Business

To be an entrepreneur you have to have a large

22. “To be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.”

Entrepreneurship, Leadership, Pride, Inspiration, Vision

The two most important requirements for major success are –

23. “The two most important requirements for major success are – first, being in the right place at the right time, and second, doing something about it.”

Success, Opportunity, Action, Timing, Achievement

Where there is no risk there can be no pride

24. “Where there is no risk, there can be no pride in achievement and, consequently, no happiness.”

Risk, Pride, Achievement, Happiness, Growth

People have marveled at the fact that I didn’t start

25. “People have marveled at the fact that I didn’t start McDonald’s until I was fifty-two years old and then I became a success overnight. But I was just like a lot of show business personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night.”

Success, Hard Work, Perseverance, Determination, Patience

Luck is a dividend of sweat

26. “Luck is a dividend of sweat.”

Luck, Hard Work, Success, Effort, Persistence

In business for yourself but not by yourself

27. “In business for yourself, but not by yourself.”

Entrepreneurship, Independence, Business, Support, Success

Visions of McDonald’s restaurants dotting crossroads all over the country

28. “Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.”

Vision, Business Growth, Expansion, Ambition, Success

I was never much of a reader when I was

29. “I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.”

Imagination, Action, Learning, Problem Solving, Growth

I believe that if you hire a man to do

30. “I believe that if you hire a man to do a job, you ought to get out of the way and let him do it. If you doubt his ability, you shouldn’t have hired him in the first place.”

Leadership, Trust, Delegation, Business, Management