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5. “This idea of the importance of stickiness in tipping has enormous implications for the way we regard social epidemics as well. We tend to spend a lot of time thinking about how to make messages more contagious – how to reach as many people as possible with our products or ideas. But the hard part of communication is often figuring out how to make sure a message doesn’t go in one ear and out the other.”
Malcolm Gladwell
Communication, Social Epidemics, Contagion, Marketing, Message
Contagion Quotes by Famous Authors
5. “This idea of the importance of stickiness in tipping has enormous implications for the way we regard social epidemics as well. We tend to spend a lot of time thinking about how to make messages more contagious – how to reach as many people as possible with our products or ideas. But the hard part of communication is often figuring out how to make sure a message doesn’t go in one ear and out the other.”
Malcolm Gladwell Communication, Social Epidemics, Contagion, Marketing, Message
